Senior Business Intelligence Analyst

HKMS-MW-22-042

Job ref.:

10 Aug 2022

Date:

Hong Kong

Location:

5+

Seniority:

The client:

  • A well-known conglomerate with over 25,000 employees in Hong Kong

What can the client offer?

  • Valuable working experience in a sizable organization

  • Attractive benefit package

What are your responsibilities?

  • Collaborate with internal departments and business units to understand their business goals and target their criteria to drive marketing & CRM campaigns, promotions and communications

  • Perform customer segmentation & evaluate on the effectiveness of target selection and segmentation throughout the campaigns

  • Formulate insights to improve customer experience and maximize returns on investment

  • Assist in building simulation and modelling using analytics forecasting models

  • Perform data analyses for quantitative studies and ad hoc projects such as data mining and modelling.

  • Work closely with external vendors on BI and CRM projects

What skills/qualification will you need?

  • Bachelor degree holder preferably in statistics, quantitative analysis, MIS, computer science, BBA or related disciplines

  • At least 5 years’ of relevant experience in campaign targeting or data mining on customer analyses

  • Candidates with experience in customer segmentation is an advantage

  • Solid experiences in using MS Access, SQL, Alteryx, SAS, SPSS and Tableau for business practices

  • Good command in English and Chinese

Who would be suitable for the position?

  • Excellent communication and problem solving skills

  • High level of numeracy and analytical ability with strong business acumen

Apply here

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