Assistant Digital Marketing Manager/ Manager

The Client:

• A leading co-living space and student accommodation operator

What can the client offer?

• A very friendly working environment with good internal career progression

What are your responsibilities?

• Report to the Head of Community Engagement

• Oversee and implement digital marketing strategies (e.g. eDM, Social Media, Website, etc.) in order to achieve the company business objectives in terms of lead generation and brand awareness

• Plan and oversee the implementation of digital marketing initiatives, including website development, social media campaigns (e.g., Instagram, LinkedIn, XiaoHungShu and WeChat), and mobile applications to enhance sales and promotion efforts.

• Identify and recruit new KOLs and influencers for the business and build company’s database of influencers

• Analyse user behaviour, provide direction and insights through Google Analytics and Salesforce to improve campaign performance

What skills/ qualification will you need?

• Bachelor degree in communication, marketing or related disciplines

• At least 6 years’ experience in general marketing, preferably with experience in digital marketing, social media and content marketing

• Candidates with more experience will be considered as Digital Marketing Manager

• Knowledge of advertising discipline, especially in media and social media

• Excellent spoken and written language skills in both Chinese and English

Who would be suitable for the position?

• Ability to work under pressure and perform mulitiple tasks simultaneously

• Pleasant, outgoing, self-motivated and independent with a strong sense of responsibility